ABOUT JAGUAR

THE JAGUAR BUSINESS

Since the first Jaguar car was produced in 1935 we have pushed the boundaries of what is

possible, inspired by our founder, Sir William Lyons. He insisted that every car the company

produced combined performance and beauty like no other. His uncompromising vision set new

benchmarks that we still live by.


We’re continuing that tradition with the launch of the new F-TYPE. This definitive two-seater sports

car continues a revered bloodline that began with the C, D and E-Types. The latter is an enduring

icon, still considered the most beautiful car in the world, it defined the market that F-TYPE is

redefining today.


The Jaguar DNA is instantly recognisable across our range – there is an unmistakable purity of

line that runs through all of our models. Agile and powerful; sleek andseductive; confident and

instinctive: all these qualities are reflected in our cars.


As a company, we’re proud of our role in the global and British economies – creating thousands of

jobs while pursuing automotive excellence in the UK and around the world. With a deep

commitment to our founding principles, Jaguar will remain at the forefront of the luxury

automotive industry for years to come.

CORPORATE VALUES

CORPORATE VALUES

To make sure we always deliver on our promises, everyone at Jaguar lives by these simple but effective values.
QUALITY, DEPENDABILITY AND RELIABILITY

QUALITY, DEPENDABILITY AND RELIABILITY

Find out how quality, dependability and reliability are all built into every Jaguar.
COMMUNITY

COMMUNITY

Discover how Jaguar partners with the communities we operate in.

FIND OUT MORE