Since the first Jaguar car was produced in 1935 we have pushed the boundaries of what is
possible, inspired by our founder, Sir William Lyons. He insisted that every car the company
produced combined performance and beauty like no other. His uncompromising vision set new
benchmarks that we still live by.
We’re continuing that tradition with the launch of the new F-TYPE. This definitive two-seater sports
car continues a revered bloodline that began with the C, D and E-Types. The latter is an enduring
icon, still considered the most beautiful car in the world, it defined the market that F-TYPE is
redefining today.
The Jaguar DNA is instantly recognisable across our range – there is an unmistakable purity of
line that runs through all of our models. Agile and powerful; sleek andseductive; confident and
instinctive: all these qualities are reflected in our cars.
As a company, we’re proud of our role in the global and British economies – creating thousands of
jobs while pursuing automotive excellence in the UK and around the world. With a deep
commitment to our founding principles, Jaguar will remain at the forefront of the luxury
automotive industry for years to come.